Brand Erosion: Crisis of Trust is an upcoming simulation from iluminr in the Conduct & Reputation category for Executive & Board, Legal and Compliance. It will test how your team protects customer trust & public disclosures, with indicative mapping to SEC Cyber Disclosure Rule, UK Consumer Duty and APRA CPS 230.
A series of incidents erodes customer and investor trust in your brand. Your team must find the root cause, decide what to say and rebuild confidence without overpromising.
What it will test
- Identify the root causes behind a loss of stakeholder trust.
- Agree honest, consistent messages across stakeholders.
- Plan actions that rebuild confidence and can be evidenced.
Questions about Brand Erosion: Crisis of Trust
What will Brand Erosion: Crisis of Trust test?
Brand Erosion: Crisis of Trust will test whether your team can identify the root causes behind a loss of stakeholder trust, agree honest, consistent messages across stakeholders and plan actions that rebuild confidence and can be evidenced.
Who is Brand Erosion: Crisis of Trust for?
It is designed for Executive & Board, Legal, Compliance, Communications, Investor Relations and Risk.
Which regulations and standards does Brand Erosion: Crisis of Trust support?
Brand Erosion: Crisis of Trust supports testing expectations in SEC Cyber Disclosure Rule, UK Consumer Duty, APRA CPS 230, ISO 22316, ISO 22398 and NIST SP 800-84. Mapping is indicative, so confirm scope against your own obligations.
When will Brand Erosion: Crisis of Trust be available?
Brand Erosion: Crisis of Trust is in development. Register your interest and we will contact you when it is ready, or about running a customized version sooner.
Can it be run individually or as a team?
It will run as a team exercise in a shared event room, and can be extended into a full-scale simulation.
